By: Melissa Marin, OverDrive Marketing Specialist.

With September being Library Card Sign-Up Month and Read an eBook Day quickly approaching, we are on a mission to help you get everyone in your community reading.

There are so many people that don’t stop in to the library because they work long hours, have hectic family or social obligations, or just can’t imagine when they’ll find the time to stop and read. Your digital collection is a great solution for people that can’t make business hours at your physical branch.

We have some ideas to help reach out to those busy folks and make them library card toting readers!

• Commute happy: Commuters could use some relaxation on the way to and from the office. Audiobooks can be a commuter’s best friend, either in the car sitting in traffic or keeping them company on the train home.
  Take action: Hang flyers at area bus stops or subway stations to promote your digital collection.
• Leverage your lunch break: Encourage professionals to have a lunch hour readathon for Read an eBook Day and beyond.
  Take action: Share “brain food” like business and professional development titles on your social media accounts.
• Hit the gym (and the books): No more sweaty fingers turning pages of a paperback on the treadmill! Give your “Get Psyched” running playlist a rest and give an audiobook a try to work out your body and mind.
  Take action: Ask your local fitness centers if you can set up a table to get people signed up for library cards and pass out information about OverDrive (like our New to OverDrive rack cards in the Resource Center).
• Mommy & Me Read Together: Read-Along stories for kids & the latest bestsellers for parents – what’s not to love?
  Take action: This back to school season is a perfect time to reach out to local TV and radio stations, newspapers and community blogs to remind everyone that you have digital books for all ages that they can borrow anytime, anywhere, right on their phone or tablet. (Check out our press release & other communication templates in theResource Center!)

Let us help you get the word out! Visit the Resource Center for free Marketing & Outreach materials and contact your Account Specialist with any questions.