Announcing Kanopy’s New Tagline: Stream Smarter
We’re excited to share a fresh update from Kanopy! Starting May 23, Kanopy is officially launching a new tagline: Stream Smarter.
This change is all about messaging. Kanopy’s logo and visual identity remain the same—just now enhanced with a new tagline.
Why the Change?
You may remember Kanopy’s former tagline, Films that matter. While meaningful, it no longer fully represents the breadth of content now available on the platform—including acclaimed TV series, documentaries, rich instructional content, and a growing collection of children’s programming.
What Stream Smarter Means for You and Your Patrons:
Kanopy’s new tagline is more than just a slogan—it’s a promise and a flexible framework for engaging your community.
- Smarter content: Award-winning movies, powerful documentaries, TV series, and educational programming for all ages
- Smarter access: Free with your library card and free from ads
- Smarter institutions: Public libraries and academic institutions leading the way in information access
What to Expect:
- The new tagline will begin appearing publicly starting May 23. This is when you can start using it too!
- You can access the new logos here or on the Resource Center (US, Canada, Australia/New Zealand)
- The Kanopy logo without a tagline is also still approved for use.
How You Can Help:
Start incorporating the Stream Smarter tagline into your own materials—web pages, posters, presentations, and newsletters. No rush! This is a phased rollout, and you can update at your own pace.
We’re excited to empower libraries with the Stream Smarter tagline—and can’t wait to see how it helps you connect with your community in new ways.
