Retaining new users beyond the holidays
It’s no secret that libraries see an increase in usage during the holiday season. We’ve previously offered you a preparation strategy so you’re ready for the wave of readers learning about your digital collection for the first time. Having a robust selection that can accommodate them should…
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OverDrive’s “Instant Digital Card” brings thousands of new users to the library
By: Adam Sockel, Marketing Communications Specialist At Digipalooza this past August, we announced a pilot program called Instant Digital Card (IDC). This innovative service is the fastest and easiest way to a library card. Readers can sign up for a library card and begin borrowing…
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