What’s New in the Resource Center: LOTE Marketing, Back-to-School and more

By: Christina Samek, OverDrive Marketing Specialist

August is always a little bittersweet as it rings in the end of summer and brings the first glimpse of fall (and pumpkin spice everything!). I personally love fall but if you are feeling a little down, these Resource Center updates will hopefully lift your spirits!

Our Spanish, French and Chinese marketing materials have been refreshed this year with new designs and are live now in our LOTE Marketing kit. We are also excited to share brand new Japanese materials to assist in promoting our great Japanese content. All available now in Marketing & Outreach > Print-Ready Materials> Additional options.

Celebrate the Back-to-School season with our new Back-to-School Promotional Kit, available now in Marketing & Outreach > Print-Ready Materials > What’s New. Featuring print ready materials you can share and distribute at your library and a social media graphic you can post to all your popular networking channels. Ensure your patrons are aware of all the ways your collection supports young learners and their growing minds!

We’ve added a new training session, Merchandizing Your New OverDrive Website, to help library partners on the new OverDrive platform navigate curating/merchandising their digital collection, with additional information for our Advantage members. Watch now in Staff Training > OverDrive Marketplace. In addition to the new training, we’ve archived our special webcast, Best Practices for Maximizing Digital Engagement. If you missed the session, which broadcast on August 17th, watch now in Staff Training > Past Webcasts and learn how to use collection development, staff training, and marketing techniques to maximize circulation and increase engagement with your digital collection.

Lastly, don’t forget to review our Sales & Promotions! We’re currently running our popular Back-to-School sale, featuring over 25,000 kids and teen titles on sale 25-50% off! Shop now in OverDrive Marketplace!

Check back soon for more updates to the Resource Center! Ensure your staff subscribe to our blog to stay up-to-date to all things OverDrive!