How OverDrive’s Instant Digital Card feature is instantly bringing thousands of new patrons to libraries #PLA2018
When librarians visit Team OverDrive this week in Booth #829 at the Public Library Association Conference in Philadelphia, they’ll see two words above our logo:
Years of development and innovation led to Libby, our one-tap library app that provides reading happiness by connecting users to the books they want. We constantly work with publishers to provide innovative lending models, enabling libraries to engage with their community in new and exciting ways. This innovation has led to the creation of eReading Rooms for all segments of your service area, audiobooks that stream through Libby and over 1 billion digital library checkouts.
Now, we’re putting that innovation to work in an effort to eliminate the singular problem that prevents readers from using your digital collections: Nearly half the country doesn’t have a library card. Enter OverDrive’s Instant Digital Card.
By adding our Instant Digital Card (IDC) feature to your library’s OverDrive services, you can join the group of libraries creating new library users in less than 30 seconds through Libby and their OverDrive-powered website. Since launching IDC late last year, we’ve seen over 20,000 new library cards created through the feature. Sacramento Public Library added 1,200 new users in less than two months.
How IDC works
When Libby users open the app for the first time, they’re asked if they have a library card. If they don’t, they simply input their cell phone number. If the number matches an address in your service area, they’re provided a digital library card and can instantly start borrowing content from your digital collection.
If you’re attending PLA and would like to see how this revolutionary innovation works, stop by our booth any time during the conference. Whether you’re attending or not, you can contact your OverDrive rep to add IDC to your service today.
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