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Libby Hits the Road with Tyler Childers: Music, Books, and Libraries Unite
What happens when a currently touring, Grammy-nominated artist teams up with the library app readers love? Something pretty special.
We’re thrilled to announce a first-of-its-kind partnership between Libby and Tyler Childers, launching the Hickman Holler Reading Club—a new initiative that brings together music, storytelling, and the power of public libraries. Tyler isn’t just a phenomenal artist—he’s a passionate reader and longtime library supporter. He approached OverDrive with a vision: to share the books that have shaped him with fans across the country. And we couldn’t say yes fast enough. The Hickman Holler Reading Club kicked off on September 18, just as Tyler hit the road on his “Tyler Childers: On the Road Tour.” The first book pick? A fitting one: On the Road by Jack Kerouac.
As part of this collaboration:
- Libby is featured on tour in the REVERB Activation Village, where fans can explore their local library’s resources, sign up for a card, and even enter to win a copy of On the Road by Jack Kerouac, signed by Tyler.
- Local libraries along the tour route are joining in with curated book displays and Featured Title campaigns. If you are interested in running a Featured Title campaign to promote the Hickman Holler Reading Club, please reach out to your account manager!
- Tyler’s team and ours are spreading the word across social, email, blogs, and press, amplifying the message that libraries are for everyone, everywhere.
Check out Tyler’s Book Picks:
On the Road by Jack Kerouac
Featured September 18 – October 16
View On the Road in Marketplace
Sometimes a Great Notion by Ken Kesey
Featured October 17 – November 17
View Sometimes a Great Notion in Marketplace
River of Earth by James Still
Featured January 5 – February 5
View River of Earth in Marketplace
Lonesome Dove by Larry McMurtry
Featured February 6 – March 6
How can you take part?
Build a Collection – Create a Hickman Holler Reading Club collection in Libby. Check out this article for step-by-step instructions explaining how to build a curated collection.
Launch a Featured Title Campaign – Highlight one of Tyler’s book picks at a time with a Featured Title Campaign in Libby.
Promote on Social Media – Use this marketing kit to share out news about the Hickman Holler Reading Club!
Together, this partnership celebrates music, books, and libraries—bringing national attention to your library and encouraging more readers to discover the resources you offer.
Libby x Tyler Childers x Public Libraries. Let’s hit the road. One book rec at a time.