Wearing your Library eBookLove on your sleeve (or your skin!)
By Melissa Marin, a Marketing Specialist on the Library Partner Services team at OverDrive
We recently shared 7 easy social media marketing tricks to promote your OverDrive service and today, we bring you more innovative ideas that you can implement in your library or school to engage new users and raise awareness about eBooks.
The tattoos are temporary; the eBook love is forever.
Looking for something fun to get the word out about eBooks? What about thinking outside of a flyer or a bookmark and consider really leaving your mark on people – literally? During Digipalooza, temporary tattoos were a big hit and we’ve made the designs available for everyone to print and distribute to their community. You can find the files in the “Best of Library Marketing Materials” zip in the Partner Portal. Print in-house on tattoo transfer paper for small batches or work with an online retailer, like TattooSales.com to order in bulk. Check out the tattoos in action: King County Library in Washington celebrated Read an eBook Day last month with an old school heart eBook tattoo design.
Turn your staff into walking billboards.
Spark one-on-one conversation about your digital collection with “Ask me about eBooks” and “You have devices, we have eBooks” buttons, t-shirts and more. You can find templates for these designs in the Partner Portal and some recommended printing resources here. While supplies last, we have a limited stock of “Ask me about eBooks” lanyards and buttons to giveaway to library staff to proudly wear to raise awareness of your digital collection. Contact your Account Specialist for more details!*
*Lanyard & button giveaway available for North American accounts only. Supplies are limited and available quantity will vary. You can find your Account Specialist’s contact information under the Support tab in OverDrive Marketplace.