
Boosting Discovery: How Libraries Are Using Libby’s Shelf Talkers
In today’s day and age, libraries from all over the world are constantly seeking creative ways to engage with their patrons effectively. After all, why meticulously plan a community event or launch a new resource without making sure patrons know that it’s available?
The American Library Association‘s Basic Promotion Guide covers several recommendations on how create awareness for programming, special events, or title features; including direct mailings, press releases, word-of-mouth, and advertising. However, one should never forget the effectiveness of informing an already-engaged audience to increase touchpoints and maximize engagement with your carefully curated content. If you have a patron that is already supporting your library (amazing!) using the Libby App (even better!) and are looking for more ways to connect with their community or librarians (we love to see it!), then Shelf Talkers are a great way to bolster that connection with them.
What are Shelf Talkers
With easy-to-navigate settings, the Shelf Talkers feature puts the power to showcase their curatorial expertise and knowledge to patrons squarely within the hands of each library. Shelf Talkers in Libby allow librarians to connect with readers by recommending titles, providing interesting facts about a title or author, showing curators’ personalities and adding more library-specific flavor to their Libby collection, much like the physical shelf displays that you may have featured at your library branch now.
Shelf Talkers Sweepstakes Winner
In May of this year, we put out an open call to libraries all over the world to share how they utilize Shelf Talkers with their patrons, and we were blown away by your creativity. The winners of this year’s sweepstakes were the fantastic librarians at Lethbridge Public Library of the Chinook Arch Regional Library System. They shared how they promote their favorite titles and upcoming events with “Recommendations” and “Thoughts” through Shelf Talkers. Here are a few of their submissions:



These are great examples of how to utilize digital Shelf Talkers to increase engagement at an in-person event. I simply cannot wait for this Word on the Street festival – it sounds like it’s going to be chock full of amazing content and activities. I was so excited that I went and tried to find something similar at my local library, but it looks like I missed the Cleveland Public Library Word On the Street events by at least a month. Oh, well – marking my calendar for next year!
Though Lethbridge won the drawing, we wanted to highlight a few honorable mentions that you can draw inspiration from for all of our Shelf Talker categories: Trivia, Quotes, Thoughts, and Recommendations.
Shelf Talker Honorable Mentions
Trivia
Knox Public Library’s tasty trivia tidbit left me craving a chocolate frosting with sprinkles donut. Oh, and this book looks good, too.
Melanie, the Head of Collections & Acquisitions at Middle Georgia Regional Library, used this fun fact to harken many a fandom.
Quote
Santa Rosa County Public Library System must know that I’m a sucker for a beautiful quote. Please excuse me while I add this to my Holds list in Libby.
Morristown Centennial Library shared their favorite (heart wrenching) quote from Clare Leslie Hall’s Broken Country.
Thought
West Georgia Regional Library System captured “Careless People” PERFECTLY. If you haven’t read it yet, do.
Edinburgh Libraries found an ingenious way to curb extra questions about where patrons could find the first two books in this series.
Anoka County Library found the perfect title to help promote their Adulting 101 class.
Recommendation
George H. and Laura E. Brown Library Circulation staff member Sharon gave an A+ recommendation for suspense fans.
Brandon Township Public Library used emojis to grab readers’ attention. They also featured a staff picture so patrons know who to go to for read-alike suggestions at their branch.
Indian Prairie Public Library delivered a tasteful review of Saturday Night at the Lakeside Supper Club in this Recommendation.
How are you using your Shelf Talkers? Let us know!
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