May the fourth be with you and your digital collection with these free marketing kits from OverDrive
A long time ago in a galaxy far, far away, a little girl would fall so much in love with a movie franchise set in space she would request to have a Stars Wars birthday party complete with droid invitations.
Okay. I was actually, like, sixteen when I had that Star Wars-themed birthday party, but my point remains. Luckily, if you love Star Wars like I love Star Wars you can find a May the Fourth Be With You graphic in the Resource Center, along with many more to promote your digital collection this May!
May Social Media Must Haves
This month’s marketing graphic includes Asian American and Pacific Islander Heritage Month! Celebrated for over 40 years and officially designated as a heritage month in 1992, AAPI Month highlights the contributions of Asian and Pacific Islanders to America’s history.
A rather broad term, Asian/Pacific encompasses all of the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). Learn more here.
Recommended list:
Asian American and Pacific Islander Heritage Month
No passport required! World Literary Tour Must Haves
April’s stop on our World Literary Tour took us to Seoul, South Korea. Did you know that hangul, Korean’s writing system, is one of the youngest alphabets in the world? It was made the official writing system by imperial degree in 1446. Visit Marketplace to find recommended lists featuring Korean language content available to a variety of audiences. We have curated titles that span the breadth and depth of our entire Korean catalog and invite you to explore the nation’s storied history and culture.
Be sure to also check out the Resource Center to find the accompanying marketing kit to promote Korean language content to your community. On the Resource Center you can also shop previous World Literary Tour stops including China, Germany, India and more.
In May, follow along as we head to Buenos Aires, Argentina!
Lights! Camera! Kanopy Must Haves
Quick: how many minutes in a year? If you immediately knew the answer was 525,600, then you are going to love Musicals in May from Kanopy. Since the advent of sound in cinema, movie musicals have emerged as a distinct and beloved genre, enchanting audiences with their ability to transport viewers into worlds where emotions find expression through song and dance. View the collection of films included in Musicals in May and film synopses here. Download the accompanying program guide to find suggested copy and social media graphics.
This May, users can also celebrate Asian American & Pacific Islander Heritage Month with Kanopy! The cinematic works included in this month’s collection not only showcase the unique narratives of Asian Americans and Pacific Islanders, but also offers a lens through which audiences can explore the nuances of identity, migration and resilience. See the AAPI Heritage Month collection, film synopses and more here. Plan ahead by downloading the toolkit to promote the collection to your users.
About the author: Jill Grunenwald is a Marketing & Communications Specialist on the North America Public Library Marketing Team. A former librarian, she joined OverDrive in 2015. Outside of the office she can be found writing, hanging out with her cats, collecting more Tarot decks than she has room for, and playing competitive pinball. Her favorite genre is something she calls “Murder at an educational institution that involves a close-knit group of suspicious characters.”
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