Celebrate the Holiday Season with the 12 Days of Kanopy!

Start the holiday countdown with Kanopy’s 12 Days of Kanopy! Kanopy’s festive lineup of holiday classics and heartwarming favorites is sure to get everyone in the holiday spirit! From December 13 through December 24, we encourage you to promote a new film each day that’s perfect for your patrons to enjoy during the lead up to the holiday season. 

To make it easy to promote this wonder lineup to your patrons, we’ve put together a Programming Guide and Marketing Toolkit filled with ideas and ready-to-use assets to help you spread the holiday cheer and engage your community. In this toolkit, you will find social media graphics, newsletter and social media copy that you can customize to promote certain titles as well as social media and newsletter copy to promote all 12 titles. We’ve also included two templates that you can use to promote whichever title you wish to use. Just drop in the title’s poster and title in the template and provide the title’s URL in your email or social media post. Feel free to use these materials in any way that best fits your library’s holiday promotions. Reminder, all images provided must be used for direct promotion of that specific film or collection.  

 Social post promoting A Very Merry Toy Story on Day 4 of 12 Days of Kanopy 

 Social post promoting The Nutcracker Ballet on Day 6 of 12 Days of Kanopy.  

Promote the calendar ahead of time and link to the campaign’s collection page (www.kanopy.com/category/89268)

Programming Ideas to Help Promote 12 Days of Kanopy 

• Create a Holiday Advent Calendar: Feature each day’s title in a creative display or countdown board, so patrons can discover a new film daily. 

• Share on Social: Use the provided graphics to post about each day’s featured film. Miss a day or two? No worries—share whenever you can to keep the festive momentum going! 

• Host a Movie Screening: Bring your community together for a cozy library movie night! Titles like The Bishop’s Wife, The Nutcracker Ballet, Christmas with a Crown, Lost at Christmas, and 2nd Chance for Christmas all include public performance rights, making them perfect for group viewings. Add a hot chocolate bar for an extra-sweet touch! 

• Set the Scene: Play the Festive Fireplace on your library screens during programs or screenings to create a warm, welcoming holiday ambiance. 

• Get Crafty: Combine screenings with a wreath-making class or other hands-on holiday activity to make it a full seasonal experience. 

Get Started Today
Download the 12 Days of Kanopy Programming Guide and Toolkit to access promotional graphics, film details, and activity ideas. Encourage your patrons to stream the daily picks, attend events, and celebrate the joy of the season.  

Don’t have Kanopy? Want a Smarter Streaming Solution? 

Now’s the perfect time to bring Kanopy to your patrons with our End of Year Sale! 

 Here’s how you can save: 

• Buy a PPU program – receive 10% in OverDrive content credit 

• Buy Kanopy Kids PLUS – get 15% off 

• Buy 2 PLUS Packs (including Kanopy Kids) – get 20% off 

• Buy 4 PLUS Packs (including Kanopy Kids) – get 25% off 

• Buy all PLUS Packs (including Kanopy Kids) – get 30% off 

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