“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users
How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…
Partner reports 250% circulation increase using OverDrive’s Resource Center
By: Christina Samek, Outreach Specialist Marketing and outreach are crucial to the success of any service and your digital collection is no exception. With Libby’s streamlined user experience and built-in support features, there’s no better time than now to encourage users to try the one-tap…
How Peninsula Library System is using the Instant Digital Card feature to bring commuters to the library
Recently, Peninsula Library System began looking for ways to promote their digital library services to extend their reach and usage. They began by signing up for OverDrive’s Instant Digital Library Card feature and then looked for ways to best use it to locate users most…
Sacramento PL adds hundreds of new patrons in two months using OverDrive’s instant library card feature
The Sacramento Public Library (SPL) is the latest OverDrive partner to see an influx of new users to their digital library thanks to our instant library card feature. The service, accessible through both Libby and your OverDrive-powered websites, provides first-time users a digital library card in under 30…
How Wellington City Libraries are connecting with readers through smartphone wallpapers
Millions of readers around the world have fallen in love with the convenience and accessibility of eBooks and digital audiobooks available through their library. When you have 24/7 access to books on your devices, you discover all the moments in your life you can spend…
Librarian Share: Digital stock development tips from a UK librarian
Ed. Note: At an OverDrive-hosted library seminar in October in London, our friend and library partner Philip Schofield, from Kent County Council, had the opportunity to share some best practices behind digital collection development. While stock selection criteria may vary across libraries, we’re sharing his…
Sno-Isle Libraries uses OverDrive to create digital version of their community book club
By: Michael Hawkins, Electronic Resources Librarian with Sno-Isle Libraries. Ed. Note: Sno-Isle Libraries recently completed a community reading program called Whidbey Reads, a large scale book club. This year they implemented a digital aspect using their OverDrive collection for the first time. What follows is…
Librarian’s Share: Go on a Blind Date with an eBook
By Joey Garcia, Infortmation & Technology Librarian at the Robert J. Kleberg Public Library Recently we spoke with Joey Garcia of the Robert J. Kleberg Public Library about a unique marketing idea they’re using to promote their digital library. The library has started promoting their…
Librarian’s Share: Hillsborough County Public Library’s innovative marketing leads to record checkouts
By Brian Walton, Principal Librarian for the Tampa-Hillsborough County Public Library Recently I had the chance to chat with Brian Walton from Tampa-Hillsborough County Public Library about the marketing strategy they used to set circulation records in December to surpass one million checkouts for the…
Librarian’s Share: boosting circulation through Featured Titles
By Theresa Tittle, a Librarian and Selector for the Pioneer Library System in Oklahoma. Ed. note: Pioneer Library System has recently started featuring different titles prominently on their OverDrive-powered website and are seeing a nice circulation boost because of this. We interviewed one of their…