“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users
How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…
Create Reading Happiness: It’s never been easier to create a customized digital library experience
As the calendar turns to November, families around the world will begin planning for the upcoming holidays. Traditionally, this is a time where we see a big spike in usage of OverDrive-powered digital collections. This means you’ll want to make sure you’re prepared for the…
Librarian’s Share: boosting circulation through Featured Titles
By Theresa Tittle, a Librarian and Selector for the Pioneer Library System in Oklahoma. Ed. note: Pioneer Library System has recently started featuring different titles prominently on their OverDrive-powered website and are seeing a nice circulation boost because of this. We interviewed one of their…