OverDrive’s ALA Midwinter Preview: Empower Lifelong Reading
By: Jill Grunenwald, Marketing and Communications Specialist
The library world will be coming together this weekend in the city of Brotherly Love for the annual Midwinter conference. Team OverDrive will be there, sharing updates about Libby, exciting news about our upcoming Hold Redelivery service and how public libraries can connect with their local schools.
When you visit booth #1519, you’ll see presentations on marketing best practices and ways to turn your users into lifelong readers. In 2020, we want to help you not only attract more readers to your digital collection, but also find ways to delight current users of all ages.
Empower lifelong reading
Our main presentation is all about ways to engage and delight readers, all within your OverDrive collection. This includes services and features to bring more readers to your library, but also opportunities to create an exceptional user experience when they visit your site. Everyone who sits in on a presentation will be entered into a raffle to win a free device from OverDrive.
Best practices and what’s new
In our other presentation, learn best practices for marketing and outreach from our network of libraries to raise awareness and usage of your OverDrive service. This includes leveraging the Resource Center, curation, social media campaigns and much more.
If you are going to be in Philadelphia, be sure to stop by booth #1519 to learn about our latest developments and to say hello to Team OverDrive!
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