As campuses prepare to welcome students and faculty for a new academic year, libraries have a valuable opportunity to increase awareness and engagement with their digital collections. Whether you’re introducing incoming students to campus resources or reminding returning users about the benefits available through the library, a variety of ready-to-use materials are available to help you promote Libby and Kanopy throughout the academic year. 

Resources for Student Outreach and Orientation 

The beginning of the academic year presents an ideal opportunity to introduce students to the library’s digital offerings. Libraries can leverage ready-to-use materials designed specifically for: 

• New student communications 

• Orientation programs 

• Welcome week activities 

• Library instruction sessions 

• Ongoing student engagement campaigns 

These resources make it easier to promote accessibility, encourage early adoption, and ensure students know how to access ebooks, audiobooks, and streaming video content from day one. 

Marketing Resources for Every Academic Term 

The OverDrive Resource Center offers a collection of downloadable marketing and promotional materials designed specifically for academic libraries. These resources can help libraries drive awareness, support engagement initiatives, and maximize usage of their digital reading and streaming collections. 

Available resources include: 

• Social media graphics and messaging 

• Email templates 

• Promotional flyers and posters 

• Digital signage assets 

• Outreach materials for key campus events 

• Monthly marketing toolkits to support engagement throughout the school year 

Explore Available Resources 

For Libby promotions: Find Libby Resources 

For Kanopy promotions: Find Kanopy Resources 

Support Faculty with Curated Content 

In addition to promotional assets, libraries can access OverDrive’s collection of LibGuides, which provide subject-specific and course-related content recommendations that can help support teaching, learning, and research initiatives. 

These guides offer: 

• Discipline-focused digital collections 

• Course-specific resource recommendations 

• Curated content to support curriculum development 

Time-saving research and discovery tools for faculty 

By incorporating these resources into faculty outreach efforts, libraries can strengthen awareness of available digital materials and demonstrate their value in supporting academic success. 

Explore LibGuides.
 

Request Physical Promotional Materials 

For libraries planning in-person outreach, physical promotional materials are also available upon request. These materials can help support: 

• Student orientation events 

• Campus resource fairs 

• Library open houses 

• Faculty engagement initiatives 

• Awareness campaigns throughout the semester 

Request materials here. 

Start Planning Your Academic Year Outreach 

Successful engagement often begins with consistent, visible promotion. By taking advantage of the marketing resources, LibGuides, and physical promotional assets available through OverDrive, academic libraries can build stronger connections with students and faculty while increasing awareness and use of their digital collections. 

As you prepare for the upcoming term, explore these resources and incorporate them into your outreach plans to help your campus community discover everything Libby and Kanopy have to offer.