Increase digital collection engagement and usage by marketing to the older adults in your community
By: Courtney Sveda, OverDrive Training Specialist Your library’s digital collection is filled with titles of interest for all types of readers, which makes it an excellent resource for your patrons. However, when it comes to gaining patron interest, having the right titles is only part…
Finding new audiobook listeners through popular podcasts
By: Adam Sockel, Marketing & Communications Specialist Podcasts are wildly popular. I am not breaking news with that statement. The number of people who enjoy listening to podcasts on a weekly basis has continued to grow year over year. In fact, according to Podcasting Insights, 40%…
A Picture is worth a thousand words, Instagram how-tos
By: Abbie Frank, OverDrive Outreach Specialist Each day, 1.2 billion people around the world use social media and two million advertisers utilize these sites to market their brand. Instagram alone has 500 million active monthly users. For beginners, posting on complex platforms like Instagram can…
5 Ways to Prepare Your Digital Library for the Holiday Rush
By: Annie Suhy, Collection Development Analyst Get ready. Get set. Hold on to your candy canes. We’re fast approaching one of the highest circulation seasons of the year for your digital collection! It’s no secret among librarians that the holiday boom comes just after Christmas…
Announcing the winners of our Curated Collection Naming Contest
Throughout the summer, we hosted our Curated Collection Naming Contest and we’re excited to announce the winners in all five of the categories. We received nearly 200 entries and each of the five categories had over 500 votes. The following libraries will receive content credit to…
60 library systems are on pace to hit one million digital checkouts with OverDrive in 2017
Last year, a record 49 different OverDrive digital library collections hit one million checkouts and we’re excited to announce that it looks like, once again, a new benchmark will be set. Records are meant to be broken, after all. In 2015, the number of library…
Resource Center Spotlight: Table Tents
By: Christina Samek, OverDrive Marketing Specialist If you are like me, you always reach for the table tent or table talker at a restaurant. Because, most often, it features the dessert menu. The dessert menu is the best part of any dining experience especially if…
Spring into eBooks on social media
By: Melissa Marin, OverDrive Marketing Specialist If you haven’t stopped by the Resource Center lately, make sure to check out “What’s Trending” in the Marketing section to download a suite of spring-themed promotional graphics, bookmarks and half-sheet flyers. The print materials can be displayed or…
Start the conversation about eBooks without saying a word
By: Melissa Marin, OverDrive Marketing Specialist. You can ask her about eBooks anytime. It can sometimes be a challenge to represent something intangible in a tangible way. In your library branch, patrons can browse the stacks, pick up books, read the jacket copy and flip…
Your OverDrive Resource Center
By: Christina Samek, OverDrive Marketing Specialist Yes, yours. OverDrive’s Resource Center was created with our partners in mind. We wanted it to be your one-stop-shop for all things OverDrive: the best of our marketing, collection development, training and product resources. We are coming up on…