Marketing materials on the Resource Center, just for you
Since 2016, the Resource Center has served as your marketing pit stop for everything you need to promote your digital collection to end users. You may have noticed a few changes and enhancements recently in Marketing & Outreach as we continue to improve our offerings and provide simple, attractive, and easy-to-print options that effectively connect your patrons to your digital library.
Finding the right resource for your needs
You already know how important it is to get the word out about your digital collection. We’ve made it as easy as possible with fresh, new resources posted monthly. When you need a festive flyer to promote an upcoming holiday, you go to the Trending tab. If you want a poster to advertise all those new Marvel Comics you just added to your collection, you go to Print-Ready. If you’re just looking for a graphic you can schedule on your library’s Instagram, the Social tab has got you covered. If you want ideas on how to promote an upcoming training, you take a peak at some suggestions in Outreach.
Plus, we’ve even added even more materials to help you reach specific, targeted audiences like millennials and older adults, as well as find quick, helpful tips in our new Social Spotlight or Try This sections. Whatever you’re looking for, you can find just what you need to promote your collection, your way.
Customized for you
But did you know we can help create marketing pieces just for you? We want your library to feel represented in all of our marketing materials. Sometimes adding your logo, library name, or other design elements or details are the personal touch you need to make your marketing more effective. For custom pieces, our team of in-house graphic designers has worked with libraries across the globe to create one-of-a-kind pieces like these for book clubs, special events, trainings, or to promote special collections.
If you’d like to customize marketing materials for your library, contact your Account Manager and our team of marketing professionals and designers would be happy to create a custom design or even brainstorm new ideas with you. Design work is always free of charge and we can help coordinate printing and shipping on your behalf.
Do-it-yourself marketing materials
To continue to ensure you’re able to represent your library in all of our materials, we’re piloting something new: DIY marketing materials. This Do-it-Yourself Customization page offers you the opportunity to easily personalize Libby materials with your library’s name, logo, QR code, or URL. The best part is… you don’t need to be a professional designer to do it and no special design software is needed! You’ll find a full size 8.5×11 flyer, half-sheets, and a 504×504 website or social graphic along with step-by-step instructions on how to get started.
Tell us about how you’re promoting Libby at your library! We’d love to hear about what’s working for you and possibly feature your library in a future blog post.