Upcoming Webinar: Expand Your Digital Reading Community through PR and Social Media
By: Andi Barnett, Public Relations Specialist
Looking to increase awareness and circulation of your digital collection or simply have a good story to share with your community? Then register now for OverDrive’s “Expand Your Digital Reading Community through PR and Social Media” webinar on September 9 at 2 pm ET! All OverDrive partner libraries are welcome.
We’re diving deeper on last year’s webinar, 5 Steps to Promote Your Digital Collection Through Local Media for Free, with ways you can amplify your picked-up stories on social media. From determining your story angle to distributing a press release to best practices on sharing coverage through your library’s social media, we’ll provide guidance on how you can become your library’s own PR expert.
Join OverDrive’s Public Relations Specialist Andi Barnett and Social Media Specialist Rickie Mascia in a live webinar to learn about effectively leveraging local media and your library’s social media accounts. Topics include:
- Why PR and social media matter
- Creating your story through a press release or media pitch
- Creating a press list
- Distributing your story
- Follow up with news outlets to receive a link, aircheck or PDF of the coverage
- How to best share coverage through social media
This session is geared towards public library staff currently involved with or interested in securing local media coverage as well as those responsible for the library’s social media accounts.
Register HERE for the live “Expand Your Digital Reading Community through PR and Social Media” webinar!
About the author
Public Relations Specialist Andi Barnett secures media coverage nationally, internationally and locally for libraries, schools and OverDrive as a company. She’s worked in the PR world as a freelancer and full-time publicist since 2013. She aspires to explore as many countries as possible, meet Lin-Manual Miranda and adopt a high-spirited yet friendly horse.