Tag: library marketing

Helpful new tools and trainings available in the OverDrive Resource Center

By: Christina Samek, OverDrive Marketing Specialist. Since the Resource Center‘s launch in April, we have received positive feedback and have seen increased site traffic from partners all over the world. We are so thrilled that you are enjoying the improvements and exploring our new content…

Librarian’s Share: Hillsborough County Public Library’s innovative marketing leads to record checkouts

By Brian Walton, Principal Librarian for the Tampa-Hillsborough County Public Library Recently I had the chance to chat with Brian Walton from Tampa-Hillsborough County Public Library about the marketing strategy they used to set circulation records in December to surpass one million checkouts for the…