How to reach new users in and outside of your library (Part 4: Engaging New Readers on Social Media)
What’s the easiest, fastest, and most cost-effective way to reach people in your community? Social media, of course! Your library likely maintains social media accounts on Facebook, Twitter, Instagram, or all three. It’s a great space to provide book recommendations, show off exciting new programs…
How to reach new users in and outside of your library (Part 3: Local media outreach made easy)
Pop quiz! What’s the primary platform U.S. adults use most often to receive the news? If you guessed TV, you guessed correctly as 57% of Americans rely on mostly local TV-news with online, radio, and print newspapers trailing closely behind. As many as 7 in…
How to reach new users in and outside of your library (Part 2: Books & Beers)
As we all know, books pair well with just about anything. Including beer. A dark ale or a hoppy brew can serve as the perfect frosty companion to your next read. And as the popularity of craft beer continues to rise, your local watering hole…
How to reach new users in and outside of your library (Part 1)
What’s typically the first thing that comes to mind when someone mentions the library? Books. Everyone knows the library is stocked with books. But the library continues to transform along with society, accommodating patrons’ changing needs by providing more than just books. Research has found…