Resources to promote your digital collection during library closures
By: Annie Suhy, Outreach Specialist
The global health crisis has changed the way we live, work, play, and learn. With businesses, schools, and libraries closed around the world, your digital collection has become invaluable to your community and can be a lifeline for entertainment and education. To help you continue to promote your ebooks and audiobooks, we’ve created some new graphics to post on your social media accounts or website.
New to social media marketing and feeling overwhelmed? Check out this webinar led by OverDrive’s Social Media Specialist for tips on promoting your digital library on social media. Read on for more ideas.
Borrowing ebooks from home while the library’s closed
Even though your library may be closed, remind patrons that the digital library is always open 24 hours a day, 7 days a week with our Library’s Closed Kit. Find new social graphics encouraging readers both young and old to enjoy ebooks from the comfort of their homes.
Direct new users to meet.libbyapp.com for more information on how to download the app, find your library, and start reading instantly. You can also direct more seasoned readers to Libby Help if they’d like help with certain features like increasing font size, reading in sepia or night mode, turning on dyslexic font, or increasing playback speed on audiobooks.
Connect more readers with always available titles
Promoting specific titles is a great way to provide recommendations tailored to your collection availability and direct readers to titles that are ready to read now without holds or waiting.
Appeal to readers who “always meant to read that” by using any of the graphics in our Always Available Classics Kit featuring no-cost Simultaneous Use Duke Classics ebooks.
Our latest Big Library Read title, Funny, You Don’t Look Autistic: A Comedian’s Guide to Life on the Spectrum by Michael McCreary, will also be available March 23 to April 13. Visit the Resource Center’s Social Spotlight for a social graphic and suggested copy to share.
Promoting your content
Get your backlist circulating by sharing a graphic from our Promoting Your Backlist series featuring 54 different titles; many of which were once bestsellers and are now available as a low-cost CPC option.
For those looking for a little inspiration and self-care (hint: all of us), the new Self-Care Kit features graphics promoting self-help, meditation, and relaxation for stressful times.
A need for physical marketing materials
While most libraries have pressed pause on passing out physical materials, there are some cases where a printed piece could be a helpful option.
If your library is doing curbside pick-up, print out and include our 24 Hour Ebooks flyer with their pick-up letting them know they can check out titles at home.
If able, post the flyer on the outside of the door or at the drive-up window for those passing by.
If your library has a need for physical or digital marketing materials that we haven’t mentioned here or on the Resource Center, please feel free to contact us and we’d be happy to help you find the resources you need or create a custom piece for your library. We’re all in this together!
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