How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…
Since its creation in 2006, Wattpad has become a popular publishing platform that allows writers to upload books and make them available for free to readers all over the world. Wattpad has recently announced a new publishing division of its platform called Wattpad Books! These…
In the United States, we’re in the middle of primary season, but that isn’t the only way to let your voice be heard. Every dollar we spend or invest, every hour we work, and every transaction we make with other companies is a vote for…
This year, OverDrive is focusing on helping you empower lifelong reading in your communities. We know that includes children who speak more than one language, but we also know that can be challenging for selectors if they don’t speak or read the language. This is…
Libraries are for everyone. So, how can you be sure your promotional efforts are reaching everyone in your community? Targeted marketing, or learning how to customize your message for different groups of people, is the most effective way to promote your library’s resources to patrons….
By: Adam Sockel, Integrated Marketing Specialist Thanks to the ease of access provided by reading apps like Libby, audiobooks have continued to skyrocket in usage and notoriety. Gone are the days of finding a place to store a dozen CDs to enjoy an audiobook, as…
By: Jill Grunenwald, Marketing and Communications Specialist Last week, Team OverDrive and thousands of public librarians gathered in Nashville for the biannual Public Library Association conference! Along with sharing all the new services and features available on OverDrive, including Public Library CONNECT and Hold Redelivery,…
By: Andi Barnett, Public Relations Specialist We know the life of a librarian is a busy one, so it’s understandable that local public relations (PR) activities often fall to the wayside. Yet we have consistent proof that securing news stories in your local TV, radio,…
We’re pleased to announce that hold redelivery is now live! As we shared in December, hold redelivery is a new feature that gives users more control over their holds and helps your library connect more readers to the right book at the right time. To…
This week, Team OverDrive and our public library partners are headed to Nashville for the biannual Public Library Association conference! When you visit us in booth #823, you’ll learn about Libby updates, exciting news about our upcoming Hold Redelivery service and how public libraries can…
By: Rickie Mascia, Social Media Specialist As librarians and book nerds, everyone here at OverDrive loves a good book recommendation. Even more so, we love giving them. There’s something exceptionally special about knowing that you’re about to introduce someone to a new story that will…
By: Jill Grunenwald, Marketing and Communications Specialist Students read more when they have access to books from both their school and public library. This includes ebooks and audiobooks. Now, with Public Library CONNECT, it’s never been easier to connect students with the digital resources available…
