Holiday marketing—one of our favorite things!
By: Christina Samek, Outreach Specialist (To the tune of My Favorite Things) Ebooks and audiobooks you might be missin’ They are in Libby, an app I must mention Holds lists and features, it’s more than one thing It’s reading, it’s magic, it’s making me sing!…
Free Spanish-language marketing materials for Hispanic Heritage Month
By: Annie Suhy, Outreach Specialist Hispanic Heritage Month (September 15 – October 15) recognizes and celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South American and the Spanish-speaking nations of the Caribbean have made to American society and culture. And…
Join the Diverse Reads Reading Challenge
By: Annie Suhy, Outreach Specialist I’m not reading. At least not as much as I’d like. With so much happening this year, Netflix and napping seemed easier than finding a book I could relate to, and without my daily commute, audiobooks went out the window….
New Head Over Heels romance promotional materials now available
By: Jill Grunenwald, Marketing and Communications Specialist Over the last few months, readers looking for some fun escapist romance reads have been enjoying the titles provided through Sourcebooks Casablanca as part of their Head Over Heels Romance Romance Reading Group. This collection features one romance…
Your remote resources, all in one place
Through all of the uncertainty of the past few weeks, there has been one constant: libraries have continued to support their patrons and rise to the occasion during this challenging time. When connection was most needed, virtual book clubs gave communities a chance to interact….
Your guide to using local media to promote the library’s digital resources during closures
By: Annie Suhy, Outreach Specialist There’s a lot happening in the news today. Much of it anxiety-inducing. In a time of uncertainty, the most worrisome headlines take center stage, but positive coverage of hope, generosity, and the human connection still shine through. These positive stories…
How libraries are supporting their communities during the COVID-19 crisis
By: Annie Suhy, Outreach Specialist Librarians have never been one to shy away from a crisis. In times of change and economic recession, people flock to the library in even greater numbers for assistance, community, and free resources. The global health crisis forced libraries to…
Resources to promote your digital collection during library closures
By: Annie Suhy, Outreach Specialist The global health crisis has changed the way we live, work, play, and learn. With businesses, schools, and libraries closed around the world, your digital collection has become invaluable to your community and can be a lifeline for entertainment and…
Connect with patrons outside of the library using our social media graphics
By: Annie Suhy, Outreach Specialist Want to save staff time, increase circs, gain new users, and instantly connect readers with titles they love? Who doesn’t, right?! Social media makes it possible, and we’re here to help with colorful, eye-catching graphics for your library’s social accounts…
“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users
How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…