Your Essential Libby Marketing Checklist
By: Annie Suhy, OverDrive Marketing Specialist A little over a year ago, we introduced Libby to the world. Her bright red hair and shy smile intrigued us; and her love of books was contagious. Have you introduced her to your patrons yet? If not, we’re…
“New Webcast! Marketing Your Digital Library to Millennials”
By Briana Johnson-Sims If you’ve attended one of our marketing webcasts this year, you know a thing or two about connecting kids, teens, and older adults to your digital collection. (If not, check out our past webcasts here.) Now it’s time to talk about another…
Support pleasure reading with our Back to School Sale
We probably don’t have to tell you this, but with the start of a new school year upon us, it bears repeating: Student pleasure reading is incredibly important. In fact, data from several longitudinal studies indicates that student pleasure reading is the “most explanatory factor”…
New Marketing Kits to Celebrate Your Digital Collection
By: Annie Suhy, OverDrive Outreach Specialist There’s a lot to celebrate in the digital literary land this month. Cue Kool & The Gang. ? Ceeeelebrate good times, come on!? Pass the good times and the good vibes along to your patrons by letting them know…
What Big Library Read has taught us
For several years now, we’ve proudly hosted the Big Library Read, the world’s largest digital book club. Every few months, we work with publishers to make one title available to library users across the globe without any wait lists or holds. This exciting event brings…
White Oak Library creates an escape room with Libby
Normally, when we’re talking about libraries, we’re talking about bringing readers TO the library or keeping them connected to the library 24/7 with Libby. That said, this is one of the rare times when we’re excited to talk about escaping from a library! White Oak…
Take a Tour of the New Resource Center
By: Annie Suhy What if I told you, that with just a few clicks, you could bring marketing and awareness to your digital collection, train your staff and patrons, and access book recommendations from a trained librarian? Stop pinching yourself—this isn’t a dream. It’s here;…
Increase digital collection engagement and usage by marketing to the older adults in your community
By: Courtney Sveda, OverDrive Training Specialist Your library’s digital collection is filled with titles of interest for all types of readers, which makes it an excellent resource for your patrons. However, when it comes to gaining patron interest, having the right titles is only part…
Finding new audiobook listeners through popular podcasts
By: Adam Sockel, Marketing & Communications Specialist Podcasts are wildly popular. I am not breaking news with that statement. The number of people who enjoy listening to podcasts on a weekly basis has continued to grow year over year. In fact, according to Podcasting Insights, 40%…
A Picture is worth a thousand words, Instagram how-tos
By: Abbie Frank, OverDrive Outreach Specialist Each day, 1.2 billion people around the world use social media and two million advertisers utilize these sites to market their brand. Instagram alone has 500 million active monthly users. For beginners, posting on complex platforms like Instagram can…