Author: OverDrive Staff

New

Important updates from Penguin Random House and Macmillan US

Effective 3/19: In an effort to provide additional content to library users during these uncertain times, Penguin Random House and Macmillan US have changed their digital content policies for public libraries and schools worldwide. Below, please find specific updates regarding their respective changes. Penguin Random…

“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users

How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…