By: Annie Suhy, Outreach Specialist The global health crisis has changed the way we live, work, play, and learn. With businesses, schools, and libraries closed around the world, your digital collection has become invaluable to your community and can be a lifeline for entertainment and…
Earlier this week, we shared several no cost and low-cost collections now available in Marketplace to help your library meet unprecedented demand during COVID-19. One way to bring your community together during this time is with the next Big Library Read, which we will be…
Effective 3/19: In an effort to provide additional content to library users during these uncertain times, Penguin Random House and Macmillan US have changed their digital content policies for public libraries and schools worldwide. Below, please find specific updates regarding their respective changes. Penguin Random…
By: Annie Suhy, Outreach Specialist Want to save staff time, increase circs, gain new users, and instantly connect readers with titles they love? Who doesn’t, right?! Social media makes it possible, and we’re here to help with colorful, eye-catching graphics for your library’s social accounts…
Dear Library and School partners, OverDrive is in the process of assembling a series of digital content options to respond to the challenges your communities are facing. The goal is to serve the maximum number of readers at the lowest cost per circ. This will…
One of the best things about being a reader? Having so many books to read! One of the worst things about being a reader? Having so many books to read! Especially when you put several on hold and they all become available at once. This…
How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…
Since its creation in 2006, Wattpad has become a popular publishing platform that allows writers to upload books and make them available for free to readers all over the world. Wattpad has recently announced a new publishing division of its platform called Wattpad Books! These…
In the United States, we’re in the middle of primary season, but that isn’t the only way to let your voice be heard. Every dollar we spend or invest, every hour we work, and every transaction we make with other companies is a vote for…
This year, OverDrive is focusing on helping you empower lifelong reading in your communities. We know that includes children who speak more than one language, but we also know that can be challenging for selectors if they don’t speak or read the language. This is…
Libraries are for everyone. So, how can you be sure your promotional efforts are reaching everyone in your community? Targeted marketing, or learning how to customize your message for different groups of people, is the most effective way to promote your library’s resources to patrons….
By: Adam Sockel, Integrated Marketing Specialist Thanks to the ease of access provided by reading apps like Libby, audiobooks have continued to skyrocket in usage and notoriety. Gone are the days of finding a place to store a dozen CDs to enjoy an audiobook, as…
