Libraries are for everyone. So, how can you be sure your promotional efforts are reaching everyone in your community? Targeted marketing, or learning how to customize your message for different groups of people, is the most effective way to promote your library’s resources to patrons….
By: Adam Sockel, Integrated Marketing Specialist Thanks to the ease of access provided by reading apps like Libby, audiobooks have continued to skyrocket in usage and notoriety. Gone are the days of finding a place to store a dozen CDs to enjoy an audiobook, as…
By: Jill Grunenwald, Marketing and Communications Specialist Last week, Team OverDrive and thousands of public librarians gathered in Nashville for the biannual Public Library Association conference! Along with sharing all the new services and features available on OverDrive, including Public Library CONNECT and Hold Redelivery,…
By: Andi Barnett, Public Relations Specialist We know the life of a librarian is a busy one, so it’s understandable that local public relations (PR) activities often fall to the wayside. Yet we have consistent proof that securing news stories in your local TV, radio,…
We’re pleased to announce that hold redelivery is now live! As we shared in December, hold redelivery is a new feature that gives users more control over their holds and helps your library connect more readers to the right book at the right time. To…
This week, Team OverDrive and our public library partners are headed to Nashville for the biannual Public Library Association conference! When you visit us in booth #823, you’ll learn about Libby updates, exciting news about our upcoming Hold Redelivery service and how public libraries can…
By: Rickie Mascia, Social Media Specialist As librarians and book nerds, everyone here at OverDrive loves a good book recommendation. Even more so, we love giving them. There’s something exceptionally special about knowing that you’re about to introduce someone to a new story that will…
By: Jill Grunenwald, Marketing and Communications Specialist Students read more when they have access to books from both their school and public library. This includes ebooks and audiobooks. Now, with Public Library CONNECT, it’s never been easier to connect students with the digital resources available…
By: Meghan Volchko, Public Library Collection Development Manager Reader, I married him. A non-reader. I knew this from the beginning and for a while it was kind of cute. Here’s this librarian dating, engaged to, then married to an engineer who doesn’t even have a…
By Jill Grunenwald, Marketing and Communications Specialist As many of our library partners know, romance is one of the most popular genres among readers. Especially in digital formats like ebooks and audiobooks where nobody has to know what you’re reading. Now’s the time to stock…
[This letter was sent via email on the morning of January 22, 2020] Happy New Year to you, your families, and your teams. As we start the new decade, I feel it is important to write to you and share a few 2019 highlights, what…
Every quarter, our online magazine Perspectives on Reading spotlights stories from around the reading world. Our team of writers have talked about why it’s so important to encourage boys to read, interviewed radio personality Elvis Duran and shared statistics showcasing the success behind self-publishing. We’ve…
