“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users
How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…
What are your favorite literary fandoms?
By: Kristen Griesmer, Product Support Specialist One day, out of nowhere, it dawned on me: I belong to quite a few fandoms! When I began listing them out, most of them seemed TV- or movie-specific. Naturally, I then began wondering – which literary fandoms do…
Celebrating B Corp Month
In the United States, we’re in the middle of primary season, but that isn’t the only way to let your voice be heard. Every dollar we spend or invest, every hour we work, and every transaction we make with other companies is a vote for…
Empower lifelong reading among the young global readers in your community
This year, OverDrive is focusing on helping you empower lifelong reading in your communities. We know that includes children who speak more than one language, but we also know that can be challenging for selectors if they don’t speak or read the language. This is…
Promote your digital collection to all your users—marketing webinar
Libraries are for everyone. So, how can you be sure your promotional efforts are reaching everyone in your community? Targeted marketing, or learning how to customize your message for different groups of people, is the most effective way to promote your library’s resources to patrons….
And the Audie goes to…
By: Adam Sockel, Integrated Marketing Specialist Thanks to the ease of access provided by reading apps like Libby, audiobooks have continued to skyrocket in usage and notoriety. Gone are the days of finding a place to store a dozen CDs to enjoy an audiobook, as…
OverDrive’s 2020 Libraries Transform Award winners
By: Jill Grunenwald, Marketing and Communications Specialist Last week, Team OverDrive and thousands of public librarians gathered in Nashville for the biannual Public Library Association conference! Along with sharing all the new services and features available on OverDrive, including Public Library CONNECT and Hold Redelivery,…
Libraries successfully promote digital achievements in local media
By: Andi Barnett, Public Relations Specialist We know the life of a librarian is a busy one, so it’s understandable that local public relations (PR) activities often fall to the wayside. Yet we have consistent proof that securing news stories in your local TV, radio,…
10 graphic novels to spark students’ interest in classic literature
By: Alecia Mouhanna, Marketing & Communications Specialist For some students, finding out that their assigned reading list includes works by authors like Shakespeare or Dickens might inspire a sense of foreboding — or, at the very least, great reluctance. These texts can often present as…
Hold Redelivery is now live
We’re pleased to announce that hold redelivery is now live! As we shared in December, hold redelivery is a new feature that gives users more control over their holds and helps your library connect more readers to the right book at the right time. To…