Category: Promotional Ideas

“You Gotta Get the Card!”: How Stratford Public Library is promoting Libby and targeting new users

How do you launch a marketing campaign to target new users? We talked to Krista Robinson from Stratford Public Library (member of the downloadLibrary consortium in Ontario), about the “You Gotta Get the Card” campaign and how it’s fighting a decline in library cardholders and…

Webinar on-demand: An interview with Sarah Sansbury, 2019 School Stars winner

By: Alecia Mouhanna, Marketing & Communications Specialist How can you create print and social media resources to engage students, parents, staff and other members of your school community, whether your time is limited or you’re on a shoestring budget? Find out in this conversation with…